Center for Media Literacy

The Center for Media Literacy has a downloadable PDF of key concepts and other educational resources.

Five Key Questions of Media Literacy

1. Who created this message?

2. What creative techniques are used to attract my attention?

3. How might different people understand this message differently than me?

4. What values, lifestyles and points of view are represented in, or omitted from, this message?

5. Why is this message being sent?

Five Core Concepts

1. All media messages are ‘constructed.’

2. Media messages are constructed using a creative language with its own rules.

3. Different people experience the same media message differently.

4. Media have embedded values and points of view.

5. Most media messages are organized to gain profit and/or power.